Jeff Olson, RLT

In short: Former professional athlete and seasoned executive, entrepreneur, consultant, keynote speaker, and board member.  Career success across sports, Wall Street, technology, health, nutrition, human performance, and business.  I leverage my unique capacities and experience to mentor and partner with entrepreneurs, startups, and free agents in the Gig economy.

Stats: Professional athlete (10 years): Two-time Olympian, 3-time national champion, Pan American gold medalist.  Human performance expert (30 years),  co-founder Healthy Living Agency (18 years): in partnership with The Juice PLUS+ Company, co-founder of Altius Farms (3 years), investment management (5 years), technology industry (4 years),  coaching (3 years), 2-time TED speaker.

Joy found in effort: Partnering and mentoring GEN XYZ. Help independent affiliates, ambassadors, agents, and agency owners build enduring income.  Outspoken strategist and thought leader in pursuit of higher ground in the 1099 Gig Economy.  Strategic advisor and equity owner in startups across consumer goods, energy, health, and sports (see Investments below).

My Humbling Insight: Over training ended my professional athletic career. Ambition drove me to Wall Street. Desire, to win fast, sucked me into tech. I made money, lost money, and built character. I came to realize having a boss and being an employee had limitations. A mentor taught me how being your own boss was like being an athlete in business. At that point, I knew what I wanted, however, my blind spots humbled me, in great ways.

The Wheelhouse: In the early 2000s, without a lot of money, time, or a business "idea"... My wife launched as an independent agent. I followed her lead and we grew her side-hustle into our healthy living agency (owned and operated for 18 years). My work today. Pioneering human performance (for anyone) with food conditioning. 

Helping out

Presently, I serve on the council of directors for the True Health Initiative and chair the Heuga Center Endowment.

A river runs through me

Born and raised in Montana, with a brief stint in Vermont (GMVS) that changed my life, I live in Denver with my wife and three daughters.